The Journey to
Betty Boujee
We thank you for joining us on this amazing journey and for allowing us to create freely, set trends and produce high profile and boujee events.
DESIGN + CONCEPTUALIZATION +EVENT PRODUCTION + CUSTOM FABRICATION + FLORAL + RENTAL SOURCING + INSTALLATIONS + BRANDING + SIGNAGE
The People Behind the Craft
Noi Amar
Creative Director + Founder
Bar
Co-Founder
Frassire
Team Coordinator
Our Story
It started with a 1973 VW Beetle.
Betty Boujee was born from our very first big project — and it all started with Betty, our beloved vintage 1973 VW Beetle turned mobile Bar Car. What began as a creative experiment quickly became the heart of our brand: intentional, original, elevated, and experience-driven.
Betty isn’t just a car — she is the spark that ignited our passion for creating one-of-a-kind environments through the power of craft. We saw firsthand how intentional design, material-driven thinking, and custom fabrication could completely transform a space and elevate the overall experience.
The main purpose of Betty Boujee is to design and produce experiential environments that go beyond traditional event decor. We specialize in creating immersive, thoughtfully built experiences through a combination of creative direction, fabrication, and architectural thinking. Every project is approached with intention, originality, and a commitment to quality — ensuring that each space feels distinct, elevated, and deeply considered.